ABOUT

Aims of the project:
- redesigning the logo to make it look classic, fashionable and iconic
- the logo should communicate as the high quality product of Venice origin
- designing the hand tags and bags to create a visual brand consistency

Results:
- the logo design made on the concept of a thread and initials; delivered with 3 variations to use
- the Venice illustration was integrated into the designs;
- craft paper was chozen as a material to communicate organic and natural materials used by the brand;
- designs were recognized to be an effective solution to the stated problem