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Hoax is a proposed exhibition tying into the 60th anniversary of James Vicary’s infamous ‘experiments’.

As well as a in-depth look at James Vicary, the proposed exhibits will include; A history of the field, Propaganda as a influence, popular culture examples and a look at the future of subliminal messaging. These exhibits will also form the content of a hardbound, limited edition exhibition book which will be sold by the museum.