ABOUT

A recent project undertook to demonstrate my skills designing for retail. I chose to revisit a brief I had been set in my first year of university, which I thought would be an interesting way of documenting my progress since graduating .

The ‘End of the World Sale’ is a proposed supermarket promotion, which would be rolled out on a number of platforms including online advertisements and point of sale displays. The promotion advertises a three for two offer on five must-have products for survivors of the impending apocalypse.