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Volkswagen adjusts its cars to suit different market needs. In Sweden, winters are long and harsh; cars require certain adjusted features to better function in the Northern climate. This winter, Volkswagen launched a variety of models which are suitable for the Swedish winters, including features such as 4-motions, which allow cars to access remote areas covered in snow. The brief? Using one specific model – the new Passat Alltrack - drive consideration (and sales) with a campaign that truly brings to life the Volkswagen Winter Range’s capabilities to handle the Swedish winter, while also activating Volkswagen's sponsorship of the Swedish National cross-country SkiTeam.