ABOUT

A conceptual social media campaign promoting dog therapy for adults as a gentle space for relaxation, emotional balance, and recovery from everyday stress.

The project was created for a wellbeing-oriented brand and consists of five educational and promotional Instagram posts. The visual narrative guides the audience from an emotional introduction, through the benefits and elements of a holistic session, to a clear call to action.

The art direction combines warm neutrals, muted greens, soft light, organic shapes, and elegant typography to create a calm, caring, and natural visual language.

Scope of work: Art Direction, Social Media Design, Visual Storytelling, Typography, Layout Design, Content Hierarchy.