ABOUT

This project was a back-to-school campaign for Abercrombie Kids, where I had the privilege of working with four wonderfully diverse children, a British-Indian girl, a boy with autism, a girl with a limb difference, and a boy with vitiligo. The shoot took place in London, and it was incredibly meaningful to me to collaborate with such a major brand while advancing diversity and inclusion in mainstream advertising.

Abercrombie Kids was my first major client, and this campaign gave me tremendous hope and inspiration to continue pursuing my mission of authentic representation. Being trusted with this project affirmed that my work resonates and matters, and it reinforced my commitment to using photography as a way to celebrate all kinds of beauty and identity.

Conceptually, this campaign centers on inclusion and the celebration of individuality, especially at a time when kids are stepping into new chapters of their lives. In execution, the images focus on natural, joyful moments that highlight each child’s unique personality and story. The result is a campaign that not only supports Abercrombie Kids’ message but also reflects my own passion for creating space for diverse voices and experiences in the industry.