ABOUT

Having been shot and directed in the newest part of the city of Rome, the district of Eur is a characteristic example of the fascist era architecture which mixes with neo-brutalism and a tendency to create a more modern image of Rome. Industrial materials like marble, white concrete and an aesthetic which follows neo-greek classicism, Eur was created and left unfinished by Mussolini.
Being famous for hosting the buildings of the most important state services, this fashion editorial, follows Giorgia, a Roman young woman who works nearby and decides to go on her lunch break. She is classy, casual yet stylish while she represents a more ethical side of fashion, as she is using vintage and second hand clothes from the collection of Oua Vintage Shop in Rome.
Her story is simple. She is wearing fabrics like linen, cotton, satin and silk while she is using a few vintage golden jewlery, hats and sunglasses. Brands like MaxMara, Gianfranco Ferre make their appereance next to archive items from H&M. Giorgia’s makeup is natural and abides to the notion of natural Italian beauty while as a woman she poses naturally in front of the camera.

The story is an ode to the spring we lost due to Covid-19, with a focus on the Roman blue sky, the sun and the freshness of the atmosphere in the city. Connecting the Italian lifestyle, the new woman and a classic aesthetic the narrative is minimal and wants to show how we can be stylish, classy and modern while following a more ethical, sustainable and eco-friendly way of existing in fashion.