ABOUT

Identity creation for Ding Dong Dim Sum. A delivery dim sum home cooking kit.

I produced a logo, hand drawn illustrations, info-graphics, gift cards, package design and selected type.

I used cute illustrations and a fresh multi-coloured palette to reflect the light hearted ethos of the brand.

Illustrations were key to the success of the project, allowing customers to identify their dumplings and directing them in how to assemble and use the cooking kit.