ABOUT

We teamed up with Procreate to launch their new product with a BIG animation. But we didn’t stop there. To boost the exposure of Procreate Dreams, we made a second animation to inspire people to reach for the stars.

The futuristic 1960s aesthetic is full of imagination and whimsy—two things we felt fit the concept brilliantly. We also like the colour palettes of this design era, and emulated these in our final selection.

The film was used across Procreate's online content, including a charming tutorial on the use of colour in the Procreate Dreams app.