Durex, -because it´s not that easy-, is a fictitious campaign made for Durex. What the ad is trying to transmit to the audience combining its image and written message is the following:
For humans is not that easy to grow up a kid as it is for the rest of the animals, people should think it twice before having unprotected sex. Use Durex, we are sensitive, we do care for your future and also love the rest of beings that inhabit our planet.
The campaign would to be displayed at London bus stops´ marquees as well as the London Underground, there would also be a tv version of it.
The target audience:
Couples that are sexually active.