ABOUT

Concept
POSTRED Academy was originally an educational platform focused on music and sound. When I took on the role of Creative Lead, I saw an opportunity to expand its purpose—to go beyond traditional education and establish a collaborative, experimental, and industry-driven creative hub. My goal was to transform the academy into a space where emerging artists and professionals could learn, create, and connect, rather than just attend courses.

Execution
Rebranding & Visual Identity: Developed a fresh and dynamic identity to reflect the academy’s evolution. I introduced the box concept, where all creative disciplines—music, sound design, and film—could be interconnected and explored together.
Content Strategy: Led the shift towards a more engaging social media presence, with behind-the-scenes footage, creative process highlights, and industry insights.
Community Building: Fostered collaboration between students, professionals, and artists, organizing interactive workshops and networking events that encouraged real-world connections.
Experiential Learning: Integrated hands-on projects where students could apply their skills in real creative settings, working alongside industry experts.