ABOUT
Concept
FIM started as an event series dedicated to film, but I soon realized that creativity doesn’t exist in isolation. I redefined the concept and expanded it into GRID—a larger, more diverse platform where professionals from music, sound design, game industries, and film could come together. GRID is built on the belief that every creative field has its own structure (grid), which can be reshaped and adapted, making collaboration more powerful.
Execution
Rebranding FIM into GRID: Designed a new identity that represented a multi-disciplinary creative hub, instead of a film-specific event.
Expanding the Vision: Introduced workshops, panel discussions, and meetups across different creative industries, breaking down the barriers between them.
Unconventional Locations: Hosted events in unique, out-of-the-box spaces, reinforcing the idea that creativity thrives in unexpected environments.
International & Local Collaboration: Brought together industry leaders, artists, and innovators from different fields to share insights and connect.
MADEIT CREDITS
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Ani TsintsadzeCreative Director





