ABOUT

Naloxone is a drug that can reverse an opioid overdose. It’s free and legal to carry in the UK, yet people are still dying in their thousands. The Hidden Lifesavers set out to change that, targeting the people best placed to carry naloxone: people who use drugs. Knowing the community was wary of outsiders, we co-created the campaign with the community itself, unearthing powerful stories and hard truths. We shared them on street posters in UK cities with high heroin use – and our audience listened.