ABOUT

E-Commerce Start-Up Launches with Fancy Footwork

Share
Inkblaat Insoles wanted to build awareness around their tongue-and-cheek brand of colorful, odor-killing insoles. We let the product speak for itself paring larger-than-life icons with simple messaging. The resulting campaign was designed to run in heavily trafficked areas and developed in tandem with the launch of their e-commerce site. I was the creative director on the campaign as well as art director and copywriter.