. . .

About me

My journey into packaging wasn't academic, it was visceral. From an early age, I demonstrated an affinity for the unboxing experience. I kept all of my childhood toys in their original packaging so I could have a full brand moment every time I played. That early obsession with structure, closures, finish, and presence trained my eye and sharpened my instincts back when layouts were hand-cut, paste-ups were painstaking, and mistakes weren't easily undone.

For 40 years, I've applied craft, systems thinking, and senior judgement to the decisions that make brands succeed, on shelf, in production, and in market. As Founder & Creative Director of WeAreDepot, I lead our Sydney-based studio designing branding and packaging for purposeful brands redefining wellness, beauty, and healthy living.

We put craft, strategy, and production know-how into every detail, because design only works when it delivers meaningfully in the real world. I've judged international design awards, shaped industry panels, and worked with emerging designers to sharpen their craft.

Guided by our philosophy, Design with Creative Skill + Impact with Conscious Will(R), we don't just add decoration, we solve problems, clarify hierarchies, and create systems that perform.

When I'm not in the studio, I'm an accidental gardener discovering the joy of propagation, an illustrator, and a forager of ideas fueled by boundless curiosity.

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Details

ContractPerm, Remote

LocationSydney, Australia

Skill LevelDirector

LanguagesEnglish/German

Tagged Job TitlesCreative Director, Founder

Achievements

Judge

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Recommendations

Currently No Recommendations

Skills

Brand / Logo Design, Brand Stategy, Branding, Graphic Design, Illustration, Packaging Design

Sector Experience

Awards

Creativepool Annual Shortlist, Creativity International Award, Dieline Awards Silver, IDEA Award - Bronze, PentAward - Bronze, PentAward - Gold, Transform Award

Activity

Connections1 Followers71 Following1

Views1,310

Likes0

Creativepool member since 4 February 2026

Angela's work

BARÉ ALCHEMY - Style, meet substance.

639
6

BARÉ ALCHEMY - Style, meet substance.

GRUMPY BUMS - Sweet victory.

33
0

GRUMPY BUMS - Sweet victory.

BYBETH - Beauty, consciously considered.

465
2

BYBETH - Beauty, consciously considered.

NORGANEX - From symbol to system.

190
3

NORGANEX - From symbol to system.

SHARY - A crisp collaboration.

37
0

SHARY - A crisp collaboration.

LITTLE ALBY - Bold patterns meet breezy beach vibes.

54
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LITTLE ALBY - Bold patterns meet breezy beach vibes.

PICKYPODS - Engendered wellness.

61
2

PICKYPODS - Engendered wellness.

HOPAPOPS - Popping off.

51
0

HOPAPOPS - Popping off.

WILDHEART - Whiff of luxury.

84
2

WILDHEART - Whiff of luxury.

ARGAN LIFE - Single-minded sustainability.

199
6

ARGAN LIFE - Single-minded sustainability.

SPRIING - One step ahead.

77
0

SPRIING - One step ahead.

YAALA SPARKLING - Style, meet substance.

41
0

YAALA SPARKLING - Style, meet substance.

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