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People have been enjoying popped lotus seeds in India for centuries. When our client decided to bring the wonders of this beloved superfood to the U.S. market, the main challenge was education. How do you grab an audience for a food they haven’t heard of yet?

With bold ingredient illustrations and a clear information hierarchy, Hopapops is crafted to grab attention. The focal point—a vibrant coloured circle at the centre—features the wordmark logo and essential information. In the competitive FMCG packaging landscape, prominence and dominance are crucial, but our brand also radiates fun and humility. This balance is reflected in the visual execution, marrying confidence with a likeable personality.

The playful, hand-drawn typography for the logo design adds a touch of cheeky bounce, infusing the packaging design with dynamism and charm while remaining contemporary and easily readable. Filling the packaging face with the product conveys the message of a nutritious and satisfying snack. Specific ingredient illustrations peek through the lotus seeds, hinting at an array of flavour variations and suggesting 'seasoning perfection.'

Every element of the branding and packaging design works harmoniously to create a compelling shelf presence, inviting consumers to experience the joy and flavour-packed goodness of Hopapops.