ABOUT

Left aligned? Right aligned? Too much kerning? Too little kerning? Is the hierarchy correct? What does my eye look at first? What colour works? What typeface works? What size should the said typeface be?

Deciding and actioning these it's just in your gut, you just know. You don't even have to give it any thought, the clicking of the mouse is just a knee jerk reaction to what your mind has already decided.

Here is a sample of newspaper and print ads for various brands that showcases that animalistic instinct that us Art Directors have, but are taught to hone in on.