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Blink and you'll miss it... actually, how can you with all that magenta. Here is a sample of billboards that have left South Africans a starry-eyed.

You'll see, the focus is on FlySafair's selling points (an astonishing on-time arrival rate and their destinations) with a hard retail push on their super low fares, setting them apart from their competitors and cutting through the heavily cluttered OOH market in South Africa and particularly in Johannesburg, as for all that magenta it cant hurt.