ABOUT

While other car brands tried to solve sustainability by selling electric cars, we helped Volvo give consumers the truth. During COP26, we created a Twitter and OOH campaign to lift the lid on the true emissions behind electric cars and what Volvo was doing to solve it - all so people could make a more informed decision. We created a thread of informative tweets and invited people to join the conversation using the hashtag #ZeroOmissions. With over 5.4 million views and 164k engagements, people saw the truth and we ignited debate. Even Jaguar and Chris from Top Gear got involved.