ABOUT

The G15 group of London’s largest housing associations wanted young people to be heard in their call for more funding for affordable homes. As Helen Evans, Chair of the G15 and Chief Executive of Network Homes, put it, they needed: “ ... to help inspire people who need affordable homes to use their voice to call upon government to take action.”

Angel Sharp Media were tasked at making short films aimed at young people most affected by the broken housing market, empowering them to speak up for themselves and lobby parliament. The film contrasts the lazy stereotypes of home ownership with the facts with a fresh, informal style that would cut through on social media.