ABOUT

‘MIXING IT YOUR WAY’ WAS AN ATL PLATFORM JUXTAPOSING MUSIC & UNUSUAL DANCING FOOTAGE.

IT GAVE A QUIRKY FEEL & GAVE PERMISSION TO CONSUMERS TO MIX ANYTHING AS IT WOULD TASTE GREAT.

TASKED WITH TURNING THIS THOUGHT INTO A PIECE OF ACTIVATION WHERE CONSUMERS COULD ENGAGE WITH THE BRAND & TRIAL FLAVOURS THEY HADN’T BEFORE.