ABOUT

TrustFord are Ford Motor company's owned dealership network. They wanted to start doing more integrated campaign offers for their new cars where traditional DM pieces would be linked to online offers. I created a website template and design to advertise their latest new car promotion. For this incentive TrustFord wanted something eye-catching to differentiate this lifestyle promotion with the usual financial incentives offered. The brief was to come up with a design that could work across all media from the website through to DM pieces and in dealership marketing.

Sales from the lifestyle promotion exceeded all previous incentives and this promotion helped enhance their database of prospective buyers as well. The success of the new car promotion meant that TrustFord rolled this out to the Commercial Vehicle side of the business.