ABOUT
We were commissioned by one of Hong Kong’s leading developers, Swire Properties, to bring to life their brand positioning – Creative Transformation – within their office environment. At its heart, Creative Transformation is about applying creativity to transform the ordinary into something extraordinary.
We collaborated with paper architect Matt Shlian to bring this idea to life. With precise, geometric folds, he transforms ordinary paper into extraordinary three-dimensional sculptures.
We took inspiration from the unique topography of Hong Kong, creating an installation whose paper stalagmites evoke the towering skyscrapers and mountainous landscape amongst which Swire Properties’ developments nestle.
CD: Andy Reynolds
Designers: Kitty Chan, Carmen Lee
Artist: Matt Shlian
AWARDS
WPPED Cream

Back to The transformation installation project
Andre Van Dyk
Global Design Director
South Africa