ABOUT

Hong Kong is an urban jungle in a jungle. This densely populated, vertical quagmire, is bursting with content - satiating an era that believes in more.

NOC is a coffee company that believes in less. Less of what you don’t need, or never asked for.
Less confusing menus. Less multiple choice. Less overly interested sales people. Less cutting corners.

With a philosophy rooted in minimalism and curation, NOC aspires to remove distractions, so customers can appreciate and connect with the things that matter.

We bought this philosophy to life with a brand positioning told through a contemporary visual identity and retail experience designed to offer moments of calm in the chaos of the city.