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In Hong Kong, Chinese New Year (CNY) is a time of bountiful celebration. Each year is represented by an animal sign of the zodiac and the personality traits of the animal are said to reflect the characteristics of the coming year. We wanted to create a 2014 CNY greeting for our clients that reflected both the personality of the coming year of the Horse (high-spirited and lively) and that of our team (creative, outgoing and fun).

Utilising the illustrative talents of our newest team member, Gianluca Crudele (AKA Barlo) we decided to create a piece of street art, film the making, and email the short film to our clients via a youtube link.
We wanted the art piece, and film, to evoke the lively nature of the horse personality - opting for bright colours that reflect CNY traditions, a composition that suggests dance & movement, and a final edit that makes you smile!

We received feedback from virtually all recipients of the film, with comments like; “That is Freakin Awesome. Especially the dance moves at the end” “Awesomeness! Love it!” The film also made the front page of Marketing Interactive, generating positive feedback from a wide selection of our industry peers.

CD: Andy Reynolds
Designers: Gianluca Crudele, Ariadna Vilalta
Editing: Koman Wan
Artist: Barlo