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Packaging design for an innovative new whisky that was launched by William Grant & Sons as a UK only exclusive.

The Girvan Patent Still Single Grain is produced using a unique distillation technology resulting in a whisky that not only breaks conventions, but also delivers an inherently pure and intensely rich spirit.

The initial brief was to create primary and secondary packaging to challenge the traditions of whisky bottle design and reflect the story of the Whisky. Success of the initial launch has led to extending the range and the creation of brand communication material; web, display and advertising.