ABOUT

The creative concept modernises the Air Partner brand significantly whilst celebrating both its heritage and customer focus. Anchored by a graphic language of triangles, the identity references birds flying in formation evoking a ‘stronger together’ ethos of shared goals throughout the business. The colour palette borrows from the changing narrative of the sky from sunrise to sunset and STORMBRANDS commissioned photography to traverse geographies, time zones and subject matter to capture a world of flight that never sleeps, both on the ground and above it.