ABOUT

Starting with a blank canvas is always an exciting challenge, particularly when it’s for a pet brand full of chic possibility. As always, we began with people. In this case, pet parents whose every choice in life reflects their elevated sense of style. So, how do you create an authentic pet brand that satisfies this premium aesthetic but remains accessible to everyone? You discover inspiration in fine craft and materials, then blend it with the unmistakable character found in pets all over the country.