ABOUT

With noodle sales on the up and up, we needed to understand why Naked Noodle was in decline. What our analysis revealed was that while Naked Noodle didn’t have the humour of Pot Noodle or the authenticity of Kabuto, it did offer a range of awesome flavours from around the world. This, we decided, was a story worth telling.

Before we put on our creative thinking hats we undertook an in-depth review of the brand which told us what, if anything, was resonating with consumers. Then, armed with the insights we’d gleaned, we used our inventiveness and imaginations to generate an idea that was given a big thumbs-up by existing and potential customers alike. What happened after that was incredible. From being a brand on the way down, we turned around the fortunes of Naked Noodle, doubling sales of the product in the process.