ABOUT
I was asked by MKTG to design and visualise the GORE-TEX® SURROUND® 5D Experience. The experience was a multi-dimensional simulation that aims to convey the range of resistances and practical qualities of GORE-TEX® gear. Once in the experience in GORE-TEX® SURROUND® footwear you were exposed to the elements in a couple of immersive simulations, giving you the chance to see and feel the benefits of the GORE-TEX® technology for yourself. The immersive content for the 360° projection captured Henrhyd Falls in Wales and North Yorkshire’s Malham Cove with stunning scenery and ambient sounds of nature at its best.
AWARDS
The Field Marketing and Brand Experience Awards – 2017 Most Immersive brand event (mass consumer) GOLD MKTG, Gore-Tex

Back to GORE-TEX® SURROUND® 5D Experience. project
Yog Deshpande
creative consultant
India