ABOUT

Background
Sydney Wildlife World (SWW) is an indoor wildlife sanctuary located in the heart of the city that accommodates nine unique habitats showcasing Australia’s unique flora and fauna.

Brief
Represent the experience of visiting the park as much as possible online. The challenge was to do this without any assets whilst the site was under construction.

Execution
Shot on green screen and integrated against specific habitat background plates the park keepers guide the user through the habitats as real, accessible people who are experts that genuinely cared for the animals. The sounds and textures of the integrated animal and plant footage help bring the website to life and allow the user to get a glimpse of what can be seen in the attraction itself.
CMS driven content allows Sydney Wildlife the freedom of layout and ever-changing information delivery.

Results
“We have had a vision for what the feel and look of SWW needed to be and that had to be replicated in the website. You guys have all worked tirelessly to do just that and at the end of the day it’s the consumer who tells us in their own words whether that was achieved, not us. And we have to say that that is exactly the feedback I have been getting”
Ravini Perera, Group Marketing Director, Sydney Attractions Group