ABOUT

Background
Sydney Festival is Australia’s largest and most attended annual cultural event running every January since it was first held in 1977. Its program features around 80 events including contemporary and classical music, dance, circus, drama, visual arts and artist talks. The festival attracts an estimated 1 million people to its ticketed shows and large-scale free outdoor events.

Brief
The production of a television commercial that would highlight some of the main acts and drive excitement, thereby promote ticket sales.

Execution
Building upon the brand which utilised Bright Orange text over grainy black and white imagery the commercial explodes the grainy images into hundreds of thousands of dots which twist, swarm and explode in and out of Festival imagery, guiding the viewer through the Festival’s main acts.