ABOUT

Background
One of the most recognized swimwear and beach lifestyle brands world-wide.

Brief
Create the Seafolly website showcasing the seasons collection. Customers should be taken as far down the purchase decision path as possible without an actual purchase process.

Execution
Bold use of the seasons hero imagery dominates this full screen design. The simple image driven interface guides you towards the final purchase. Users can also download specific purse sized cards and mobile imagery to take in store to complete the process.

Results
A finalist in the Best Online Retail category at the AIMIA Awards 2007.