ABOUT

Background
Deutsche Bank are a global investment bank.

Brief
To create a global recruitment attraction campaign that would position the bank differently to it’s competitors.

Execution
The execution steers well clear of traditional banking imagery and copy. It aims to break down the myths and misconceptions associated with investment banking by bringing them to the fore and then showing how Deutsche Bank challenges them.

Awards
- Currently shortlisted for the RADs in the ‘Graduate Campaign’ and ‘International Campaign’ categories.