ABOUT

Amalfi at Ascot, The Summer House 2024.
The Summer House – a stand-out VIP hospitality space and race week retreat located within the prestigious Royal Enclosure. For the second year running, we transformed this famously exclusive area into a lush Mediterranean inspired suite.

The Brief:
Moving away from the green palm house theme from 2023, the brief was to investigate a more floral, colourful and soft classical flair theme. The client wanted to explore subtly incorporating typical Royal Ascot elements and memorabilia to the interior of the space. Elements such as the use of top hats, woman’s millinery or graphics without taking away from the treasured traditions and heritage of Royal Ascot.

The Experience:
This year’s theme was inspired by the colour palette of sun-soaked groves on Italy’s Amalfi coast and featured playful lemon designs, sea blues and lush green foliage, a typical Mediterranean style.
Much like those who travel the luxurious Italian coastline, we wanted to give guests a dreamscape space to indulge, unwind and enjoy the exhilarating races.
We took care of every aspect, from initial concept and floor plans, to precise 3D plans and event build, ensuring perfection, cohesiveness, and top-notch quality throughout.