About me

Co-Founder and Creative Director of the Grand Central Creative Group, I can proudly say we have just passed our 10th birthday.

With over 25 years of experience, I have won more than 20 awards for brands such as Rolls-Royce, Nickelodeon, BAE Systems, Hardys, Royal Ascot, Oxfam, Babylonstoren, Sony BMG, Universal, Deutsche Bank, Fox, Unilever, Nokia, and the Sydney Festival.

My journey has been both interesting and unusual, forging a creative methodology based on product design training but doing so without ever having the guidance of a more senior creative at any of the agencies I've been a part of—Reading Room London (Creative Director CD), ReadingRoom Sydney (Founding team and Creative Director CD), Deepend Group (CD), and simultaneously Nomad Sydney (CD), and AMS London (Global CD). With all that amazing experience, I am incredibly proud to now run my own multi-award-winning creative agency: Grand Central Creative, London.

My single-minded goal is to strategically craft the right idea for the right brief and execute the result as close to perfection as possible. With extensive experience working with a wide variety of brands across print, digital, TV, experiential, events and interiors, social, packaging, and brand, I'm grateful to thrive on the variety and difference this brings to every day.

When not designing, I'm an artist, runner, a respectful guest on this amazing planet, and a dad to beautiful and crazy twins.

Skills

After Effects, Art Direction, Audio Visual, Brain storming, Brand / Logo Design, Branding, Creative Direction, Digital Strategy, Graphic Design, Illustration, Information Architecture, Interactive Design, Interface Design, Motion Graphics, Photo Editing, Photography, Photoshop, Print Design, Product Design, Social Media, UX/UI, Web Design

Sector Experience

Advertising, Arts, Audio / Visual, Branding, Digital (SEO, PPC, SEM...), Film (Short / Documentary), Fine Art, Painting & Sculpture, Food & Beverages, Marketing, Mobile, Packaging, Point of Sale, Print, Radio, Social Network / Community, UI / UX

Awards

ADC (The Art Directors Club) Awards, adnews, aimia, b&t, FAB Award, Harpers Award, inma, IPM Award, Promax Award, RAD Award, rba, Sponsorship Award, Webby Award

Clients

ABC, Accolade Wines, Adidas, ASO, Award, Babylonstoren, BAE Systems, Bovis, CAA, Chief Officers Group, Concha Y Toro, Cono Sur, CyT-UK, Deutsche Bank, Echo Falls, Experian, FOX8, Frontera, Garsons, George Ortiz, Gloucestershire County Cricket Club, Hardys, Iceotope, Ivyline, Jam Shed, Lend Lease, Marques de Casa Concha, Merivale, Museum of Contemporary Art, Musica Viva, National Grid plc, Nokia, Oxfam, Page-Roberts, Panalux, Red Bull GmbH, Rolls-Royce, Seafolly, Simone I Patino Foundation, Sony BMG, Specialized, Sydney Festival, Taronga Zoo, Tempus Two, The Guardian, The London Edition, The Newt in Somerset, Tour De France, Trivento, Unilever, Wines of SOuth Africa, Wise Wolf, Zapruder's Other Films