ABOUT

My Mr Bean SNICKERS creative brought a moment of genuine fun and levity to the otherwise mundane in-store journey. The points of interruption I created were a humorous way of disrupting consumers autopilot shopping trip and reminding them of the need to get some proper man-fuel on board. Retailers also welcomed the Mr Bean activation because my points of interruption helped create an appealing shopping environment with points of emotional resonance for shoppers that help drive spontaneous purchase. Photography: Adrian Stewart retouching & CGI: Happy Finish, London.