ABOUT

Halloween is a big and fun night for everyone and clearly it’s a night that offered a great opportunity to put SNICKERS® right at the heart of a You’re Not You When You’re Hungry Halloween experience. When all those hungry Halloween ghouls, monsters and fairies who come to your door, are not on their game can get sorted out with the bar of substance. My scarily-good concept allowed me the freedom to create great outdoor, in-store visibility and points of interruption. Photography: Adrian Stewart retouching: Happy Finish, London.