ABOUT

In 2014, SNICKERS® introduced a new hunger trait across Europe: turning insufferable. Using GREMLINS who were the perfect personification of this trait, I brought their mean and ill-tempered behaviour vividly to life in a funny and memorable You’re Not You When You’re Hungry campaign! GREMLINS were let loose across European markets with a truly unstoppable 360 campaign. Photography: Adrian Stewart retouching: The Operators, London