ABOUT

My winning Euro 2016, SNICKERS® campaign scored big with fans right across Europe. The campaign brought the SNICKERS® You’re Not You When You’re Hungry concept vividly to life for football fans across Europe by having lots of fun with how fans behave when they’re hungry. Because Football fans are always hungry for success. But in the heat of a game they also get just plain hungry. And as we all know, hunger makes people act in the strangest of ways and turns some of the world’s best fans into the world’s worst fans. OOH, in-store visuals & POS Role: Concept & art director Photography: Gary Salter retouching: Bastard, London.