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Irish sport is filled with iconic images that capture moments of glory, moments of courage, moments of competition, moments of sport at its finest. I recreated a series of those legendary moments using 11-13 year old actors. Like this example of Packie Bonner’s match-winning save at Italia 90. Every element will be identical: movement, clothing, expression, context. Perfect recreations that bring alive the drama of the moment for D.I.D’s Euro 2016 Summer TV sale

The images spoke to sports fans of every hue, reminding them of the great sporting moment but twisting it to make my version as memorable in its own way as the borrowed memory structure upon which it is built. It is a disruptive, humorous and a great way of grabbing shoppers attention. Series of OOH visuals Role: Concept & art director Photography: Adrian Stewart retouching: Jim Clifford.