ABOUT

We all remember the first time. There’s a brand new appliance in your life and suddenly everything looks shiny and new. But as the years pass, those good looks begin to fade, and things don’t quite work like they should. That’s when my D.I.D campaign let consumers know it’s not that hard to break-up with your old appliance. Series of OOH & in-store visuals Role: Concept & art director Photography & retouching: Liam Murphy.