ABOUT

With WRAP - a non-profit charity who are quite literally helping to save the planet by working with governments, organisations and businesses to find sustainable solutions to the challenges we face today.

The team, made up of Andy Carolan, Helen MacVicar and Richard Morris, created a handbook illustrating over 50 key behavioural biases and heuristics to assist in the development of behaviour change interventions and campaigns.

Our goal was to find ways of visually representing some of these very complex yet instinctive behavioural concepts in a way that made them fun and easy to understand.