About me

A digital strategist, team leader and project manager at creative, media and SEO agencies and in-house at brands, I have a huge range of experience of marketing techniques, technologies, platforms and a detailed understanding of how to integrate Owned, Earned and Paid media.

While specialising in content marketing, I also have an extensive background in SEO, PR & strategic planning, social media, project management, copywriting, brand development, website/app commission & development, eCRM, display campaigns, and broadcast television.

I have led large teams, overseeing long-term projects and individual campaigns. From inception to launch and ongoing delivery, my projects remain on-schedule and within budget.

My last agency role involved managing 24 people across three teams (strategists, content creators/copywriters, PR specialists/events producers). Core management skills are departmental structuring, resource management, staff development and welfare, nurturing a creative and positive team atmosphere, project efficiency and processes.

Key strengths include: Realising fully-integrated content and digital campaigns; Strategic insights and identifying opportunities for innovation and development; data analytics and social media tools; competitor & market audits, analysis and recommendations; Excellent communication, presentation and interpersonal skills at all levels; Flexibility and organisation; Negotiation skills; P&L management & forecasting; Oversight of external agencies and liaison with 3rd-party partners; Successful collaboration with other departments and business functions.

Brands worked on include BBC, Sony PlayStation, EMI/Virgin, Millennium Hotels & Resorts, Coca-Cola, Volkswagen, Hiscox, FIFA, Laura Ashley, Dixons Carphone, Renault, Electronic Arts, MBNA, Disney, Leisure Cookers, Freesat.

Andy's work

Through The Lens photography competition

The Sims 4 social media launch campaign

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