Andy Way Digital & Content Strategist

ABOUT

OBJECTIVES
Increase search visibility of client website, raise brand awareness and improve ecological credentials of the business.

STRATEGY
Focus on recycled cardboard. Explore alternative usages of the material. Find a creative/artistic approach to fairly dry subject matter.
Work with an artist who specialises in cardboard as the medium for sculpture to create a special piece for the brand.
Film a video piece about the creation of the artwork in time-lapse with a short documentary about the artist.

RESULTS
Extremely successful coverage from key influential design publications across the world, including:
Hypebeast
Inhabitat
Colossal
Hi-Fructose

MADEIT CREDITS

  • RajapackClient

The Art of Recycling

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