ABOUT

OBJECTIVES
SEO: drive high-value links in quantity to the MBNA website to help improve search performance.
Brand: Publicity & awareness

STRATEGY
Tie in with annual event to increase chances of coverage
Father’s Day was approaching, so we defined the ‘scientific’ formula for the perfect ‘dad joke’:

RESULTS
Coverage on over 70 websites.
Followed links from over 50 of them.
Notable improvement in search visibility for MBNA attributed directly to this campaign.