ABOUT

This was really fun to create, it wasn't adopted but the design was noticed by the Dieline website in an article titled "Concepts we wish were real".

"This fun little design bags a million grains of rice with love. An all-black background acts as a canvas for crafty art made of the product itself. A playful, child-like interpretation for a food that brings family and loved ones together.

"A rebrand an existing product sold by Ultimate's Food. The client was keen give their Ofada rice range a face lift as a prerequisite to its UK launch. The brief was to create packaging which felt premium yet healthy."