ABOUT

Let's face it, luck has been in short supply over the last couple of years. So Lucky Generals decided to share our good fortune by writing a book about luck - then donating all of the royalties to an organisation that helps working class kids get a lucky break into the creative industries. Go Luck Yourself: 40 ways to stack the odds in your brand's favour. Our Founder Andy Nairn wrote it, drawing on his 25+ years in the business but also everything from architecture to zoology. We left books in lucky locations and stuffed money into copies in bookstores.