ABOUT

Midwives, they’re pretty incredible. So to hear that 1 in 3 felt under-appreciated meant something had to be done. We decided to rally the entire nation behind UK midwives to make sure that one of the most important thank you didn’t go unsaid any longer.

With every social media share using the hashtag #ThankYouMidwife, Pampers also donated £1 to the Royal College of Midwives Benevolent Fund.