ABOUT

The challenge

To evolve the brand and show that Barnardo’s really understands what it’s like to grow up in the UK today

In the 10 years since the charity’s last rebrand, life has changed. The challenges that children, young people and families are facing have changed. Barnardo’s needed to adapt and evolve to reflect that and leverage the brand to grow its reach and deepen its connections with children, families, carers, supporters, commissioners, government and local authorities, partners and local communities and everyone who matters.